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Kristin Kohler Burrows, Senior Director, Alvarez and Marsal

Kristin Kohler Burrows

Senior Director at Alvarez and Marsal

New York, United States

About Me


Kristin Kohler Burrows is a senior business executive with a track record of creating value and delivering results for small-cap to mid-cap, omni-channel lifestyle brands. With a relentless focus on the customer, her high-energy, visionary, and collaborative leadership style inspires teams to deliver transformative product and service innovations leading to profitable growth. As CEO of 2nd Time Around, Kristin delivered comp growth two years in a row through the modernization of the brand, elevation of the customer and consignor experience, and the growth of social commerce sales. During her tenure at Keds, the overall business grew to over $80M with E-commerce growth achieving double-digit growth three-years in a row.


Kristin has led organizations across the athletic and fashion industries through turnarounds, transitions, and revitalizations. As CEO/President of 2TA and such iconic brands as Keds and G.H. Bass & Co, she has managed P&Ls up to $250M and has leveraged her leadership skills and strategic merchant expertise to successfully manage multichannel (retail, wholesale, and ecommerce) businesses and organizations of over 500 employees, transforming brands, business models, and cultures. 


Increasing Revenue, Margin, EBITDA | P&L | Board Relations | Omni-channel Retail | Ecommerce | Data Analytics | Product Management I Product Portfolio Optimization I Social Media | Mobile | Branding | High-Performing Teams | Entrepreneurial | Managing Change | Multi-Unit Retail | Channel Expansion & Management | Strategic Planning | Balance Scorecard

Kristin Kohler Burrows's Passles

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Innovate. Period.

Innovate. Period.

Most Read

Remember Maslow’s Hierarchy of Needs....

Remember Maslow’s Hierarchy of Needs....

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Remember Maslow’s Hierarchy of Needs....

You have to deliver the foundational basics to the customer before you can deliver a next level experience.

At the same time, Apple’s shiny new flagships were optimised for the wrong thing. While Ahrendts poured money into elaborate Town...…

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Creativity vs Analysis?

It's not either or- but how to leverage both. How do we use data to unlock creativity versus stifle it?

Molecular Breakdown The molecular structure of creative merchandising has almost completely disintegrated resulting in brick-and-mortar...…

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TV Attribution- Possible?

Will TV execs figure out that they need to figure out attribution to survive and thrive in today's age?

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust...…

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Innovate. Period.

Nike proves once again that you can be "big," yet "aspirational" at the same time.

We view Nike gross margin and the concept of Speed as key catalysts to near-term and multiyear upside,” Kernan wrote in a note to...…

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