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Kristin Kohler Burrows, Senior Director, Alvarez and Marsal

Kristin Kohler Burrows

Senior Director at Alvarez and Marsal

New York, United States

About Me


Kristin Kohler Burrows is a senior business executive with a track record of creating value and delivering results for small-cap to mid-cap, omni-channel lifestyle brands. With a relentless focus on the customer, her high-energy, visionary, and collaborative leadership style inspires teams to deliver transformative product and service innovations leading to profitable growth. As CEO of 2nd Time Around, Kristin delivered comp growth two years in a row through the modernization of the brand, elevation of the customer and consignor experience, and the growth of social commerce sales. During her tenure at Keds, the overall business grew to over $80M with E-commerce growth achieving double-digit growth three-years in a row.


Kristin has led organizations across the athletic and fashion industries through turnarounds, transitions, and revitalizations. As CEO/President of 2TA and such iconic brands as Keds and G.H. Bass & Co, she has managed P&Ls up to $250M and has leveraged her leadership skills and strategic merchant expertise to successfully manage multichannel (retail, wholesale, and ecommerce) businesses and organizations of over 500 employees, transforming brands, business models, and cultures. 


Increasing Revenue, Margin, EBITDA | P&L | Board Relations | Omni-channel Retail | Ecommerce | Data Analytics | Product Management I Product Portfolio Optimization I Social Media | Mobile | Branding | High-Performing Teams | Entrepreneurial | Managing Change | Multi-Unit Retail | Channel Expansion & Management | Strategic Planning | Balance Scorecard

Kristin Kohler Burrows's Passles

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$8B Market Cap

$8B Market Cap

Most Read

Remember Maslow’s Hierarchy of Needs....

Remember Maslow’s Hierarchy of Needs....

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$8B Market Cap

Man, do I love seeing the resurgence of dusty, authentic brands! Congrats to Chip and the Levi team. Well done. Central to the strategy-...

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Think Differently

And from the customer perspective, always! Don't fight how she is shopping, leverage it! Nicely done, Kohl's!

"Think differently." Kohl's knew Amazon was disrupting the retail industry. They knew there was no way to beat Amazon at its own game....…

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Conscious Capitalism

It is not only more and more critical to have a "purposeful" purpose when targeting Gen Z, but to be radically transparent about your...

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