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Business Is A Contact Sport

Football fans are focused on this week’s match-up between the New England Patriots and the Los Angeles Rams. But hundreds of 

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Creativity vs Analysis?

It's not either or- but how to leverage both. How do we use data to unlock creativity versus stifle it?

Molecular Breakdown The molecular structure of creative merchandising has almost completely disintegrated resulting in brick-and-mortar...…

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TV Attribution- Possible?

Will TV execs figure out that they need to figure out attribution to survive and thrive in today's age?

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust...…

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Diversity and Inclusion are (Slowly) Gaining a Seat at the Table

While deal decisions are predominantly dictated by dollars and cents, diversity has a growing role in the overall investment outlook.

The idea that non-financial impact should be a considered and documented part of investment decision-making has taken a long time to take...…

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Innovate. Period.

Nike proves once again that you can be "big," yet "aspirational" at the same time.

We view Nike gross margin and the concept of Speed as key catalysts to near-term and multiyear upside,” Kernan wrote in a note to...…

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Relentless Focus on the Customer

Selling online is a means to an end--it is all about the relentless focus on the customer, solving their "problems," and solving it in a...

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