Selling online is a means to an end--it is all about the relentless focus on the customer, solving their "problems," and solving it in a way they want it solved and sold.
{
Direct-to-consumer (D2C) brands are on a rapid ascent, disrupting traditional retail. These digitally native brands are experts at cutting out costs and efficiently acquiring customers. They are also succeeding as “brands” in a very traditional sense—by identifying the unmet needs of modern consumers
https://www.emarketer.com/content/direct-to-consumer-brands-2019?ecid=NL1001
unknownx500
More posts by Alvarez and Marsal
Recent posts from Alvarez & Marsal Insights
