Be it retail or insurance or otherwise, there is always talk of the difficulty in attracting top tech talent and how it is usually brushed aside as "We are not an IT company."  With the rapid change of customer expectations, the digital enablement of businesses has significantly disrupted this thinking, where now every company is a tech company by some measure with technology and systems powering their customer experiences and interactions.

Traditional thinking of IT as just a department within the company creates a cycle of lagging capabilities behind your competitors and lacking the talent needed to catch up. Shifting to an outcome mindset (preferably focused on the customer first) will give the company a focused vision that the modern tech recruit you are looking for can buy into, and will gladly help build with you once they come on board.