Will TV execs figure out that they need to figure out attribution to survive and thrive in today's age?
{
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.
unknownx500
More posts by Alvarez and Marsal
Recent posts from Alvarez & Marsal Insights
