It's not either or- but how to leverage both. How do we use data to unlock creativity versus stifle it?
Molecular Breakdown The molecular structure of creative merchandising has almost completely disintegrated resulting in brick-and-mortar emporiums of stuff housing racks of sameness and markdowns. Even worse, these stores have become reduced to distribution centers for online fulfillment sales. It is lack of investment in corporate management that is compromising retail — not the amazing opportunity of the advanced technology of today. The DNA of Retail What very few understand is that just about every true merchant is an instinctive retailer. But not all retailers are gifted with the DNA of a creative merchant. It’s of utmost importance to ask: What are the credentials the CEO brings to lead a retail business? This is critical regardless whether the enterprise is brick and mortar, online shopping, or direct mail
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