Football fans are focused on this week’s match-up between the New England Patriots and the Los Angeles Rams. But hundreds of minority and women business owners based in Miami, Florida are looking ahead to Super Bowl LIV, set for Feb. 2, 2020 at Hard Rock Stadium.
The Business Connect Initiative helps set up to position South Florida women and minority-owned businesses for a slice of Super Bowl 2020’s revenues. The estimated size of the pie for local businesses, according to Miami’s Super Bowl 2020 host committee: $500 million. But a disconnect between opportunities and minority businesses persists. A recent study on procurement from Miami-Dade County Public Schools showed minority-owned businesses receive fewer than 2 percent of procurement opportunities.