All brands strive for their products and logo to be sought after and in high demand. However, the distinction among highly exclusive luxury brands is marked by ultra elite customers’ ability to not only attain those uniquely rare products but to simply be aware they even exist because they’re elusive of the mass market.
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High-end brands risk losing their luster and jeopardizing their exclusivity if they fall into the everyday hands of mass consumption. Goyard's under-the-radar reputation is the pinnacle of ultimate indulgence for its buyers.
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