While retailers have been working hard to "catch up," Amazon kept creating an infrastructure to stay in front of the competition. Most retailers already have a great potential to leverage store networks to get ahead in the "service / speed" race instead of "catching up." Now the front runner is increasing the gap again, and getting ahead of it will require some key compromises, transformational, entrepreneurial vision, taking risks and breaking retail paradigms.
Analysts said that it was time for Amazon to once again differentiate its most appreciated Prime benefit because rivals like Target and Walmart have caught up to some extent. "The last mile race continues to heat up. Other retailers have matched 2-day shipping while others are leveraging store based distribution for click-and-collect or buy-online-pickup-in-store,"