While this Forbes article talks about increasing demand for Solutions Architects (SA) within an enterprise SaaS context, I think this story applies broadly to all B2B high tech companies that are increasing emphasis on solutions selling. 

Solutions Architects require business skills (understand the customer problem quickly), technical skills (represent the product) and creativity (figure out how to mesh the two together) – a very hard combination to find.  While just the SaaS market is growing 20%, I expect these 36,000 vacancies to grow 30-40% as all B2Bs increase focus on solutions selling.