For anyone who has ever doubted the power of Social Media to positively affect business, think again. This lovely story is about a book shop in England and the successful author and literary influencer, Neil Gaiman. What struck me was the pay it forward plea by Robert Sansom to "support your local bookshop or they will simply disappear". 

The data doesn't lie. I'd love to see the lift their business gets now that he has acquired a "voice" and a following on Twitter. I hope they continue to engage with their new customer base with authenticity.