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The Customer is the Point of Sale

You need to be where the customer is and where the customer wants you to shop- expanding into wholesale is part of that. Although you...

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Listen to Your Customer

WP didn't change their social mission, but listened and understood from their customer how to prioritize and sequence their messaging,...

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Strategies for Rebranding M&A Companies

Newly formed brands resulting from a merger or acquisition have an opportunity to reinvent their images and present a new face to the...

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