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Getting Back to What Department Stores Were

People shop the internet for efficiency and a physical store for connection. It's not about volume and variety but curation and...

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Listen to Your Customer

WP didn't change their social mission, but listened and understood from their customer how to prioritize and sequence their messaging,...

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Think Differently

And from the customer perspective, always! Don't fight how she is shopping, leverage it! Nicely done, Kohl's!

"Think differently." Kohl's knew Amazon was disrupting the retail industry. They knew there was no way to beat Amazon at its own game....…

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What Have You Done for Your Customer Lately?

And do you really know who your customer is and what she wants?

Let this be a lesson to other legacy brands feeling the heat from digital natives. Turnarounds can happen, but it’s got to start by...…

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How did Target get its Tar-jay groove back?

By focusing on how the customer wants to shop...

Target's comeback story is partly about returning to its roots and partly about embracing digital transformation. It's clear the brand...…

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